About us
Fine jewelry shouldn'trequire a secret.
Diamond Hearted began with a straightforward frustration: buying an engagement ring shouldn't feel like being let in on a trade secret. Traditional jewelry pricing is opaque by design — three to four times cost, with no line-by-line explanation and a stone specification you rarely see before you commit.
We sell the same materials at a price we're willing to show you. Lab-grown diamonds are real diamonds — identical in chemical structure, hardness and brilliance — and they cost a fraction of mined stones because they don't carry mining, wholesale exclusivity or six-figure showroom leases. That difference belongs in your pocket, not ours.
What we stand for
Four things we won't compromise on.
Pricing in the open
Most jewelry prices are built to hide what things cost. We'd rather show you the stone, the metal, the labor and our margin — and let you decide whether it's fair.
Certified, without exception
We don't work with suppliers who won't certify their stones. Every center stone arrives with a grading report, and you see it before it's set.
Made for one person
Nothing sits in a case waiting for a buyer. Whether you choose one of our starting designs or bring us something entirely your own, your ring is sourced, cast and set after you order it — so it's the ring you wanted, not the closest one available.
Moissanite is moissanite
We sell both stones, and we won't blur the line between them. A lab-grown diamond is carbon; a moissanite is silicon carbide. Both are beautiful, both are certified, and they cost very different amounts. If moissanite suits your budget better, we'll tell you — and if diamond is what you want, we won't talk you out of it.
The business
Who you're actually buying from.
Diamond Hearted is the trading name of Anchor Demand Group LLC, a Chicago-based company. We're a small operation by choice — you're dealing with a person who knows your order, not a call center reading from a script.
- Legal entity
- Anchor Demand Group LLC
- Trading as
- Diamond Hearted
- Based in
- Chicago, Illinois
- Stones
- Lab-grown diamond & moissanite
- Making
- Made to order
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